How Did it All Begin? | Our Franchise Team

Anthony Insinna
President & CEO
Anthony Insinna received his Bachelor’s Degree in Marketing and Master’s Degree in Business Administration from the University at Buffalo. While attending college and owning and operating a successful landscape business, he partnered with his two sisters in 1992 to open their first child care center. The center’s success prompted Anthony to sell his interest in the landscape business in 1994, allowing him to devote his time exclusively to Doodle Bugs!. As President, Anthony’s primary focus is carefully growing the family business to ensure that each Doodle Bugs! center maintains the integrity and excellence of their first center.


Clarine Insinna
Vice President
Clarine Insinna discovered her passion for early childhood education while working a summer job as a teacher’s assistant. Sharing her sister and brother’s interest in developing a high quality children’s program, she supplemented her Bachelor of Science in Secondary Education from the University at Buffalo with a concentration in Early Childhood Education.  As Director of Operations, Clarine serves as the immediate supervisor of all center directors, and focuses on center management, quality assurance, and regulation compliance.


Anna Insinna Zavatti
Vice President
Anna Insinna Zavatti is credited with the idea of starting the family child care business. After earning her Bachelors in Elementary and Early Childhood Education from Buffalo State College, Anna approached her brother and sister with a plan to create a unique educational child care program. Anna directed the first company location which opened nearly twenty years ago and in 2003 her responsibilities were shifted to curriculum development and implementation. Today Anna serves as Vice President and Secretary, with her primary focus on enrollment management and employee scheduling.

Russ Gugino
Director of Franchise Development
A longtime friend of the Insinna family, Russ Gugino joined the Doodle Bugs! team in 2010 to spearhead the development of the initial franchise program. Prior to his employment with Doodle Bugs!, Russ’s career included brand management for Rich Products, marketing management for Bausch & Lomb, and commercial real estate development for O-Development, LLC. Russ earned his Bachelor of Science in Business Administration from the State University of New York at Cortland.


Shawn O’Donnell
Director of Real Estate and Center Development
With an extensive background in marketing and a specialty in brand management, Shawn O’Donnell joined the Doodle Bugs! team in 2007. A lifelong friend of the Insinna family, Shawn initiated the company’s expansion to the Rochester, NY area. Shawn’s prior experience includes sales management and marketing management for Miller Brewing Company and High Falls Brewing Company. Shawn earned his Bachelor of Science in Public Justice from the State University of New York at Oswego.


Caroline Berrios
Director of Customer Relations
With a background in art education, Caroline Berrios began her career at Doodle Bugs! in 1995, as a classroom teacher. Caroline was promoted to Center Director in 1997 and worked closely with the Insinna family as part of the Program Development Team. Since 2007, Caroline has served as the Director of Customer Relations. In this capacity, she is responsible for monitoring and enhancing customer satisfaction, primarily through personalized director training.


Christina Fecio
Director of Education and Training
In 1999, Christina Fecio began her career at Doodle Bugs! as a Center Director. Christina was promoted to Program Coordinator in 2000, Project Manager in 2003 and to Director of Education & Training in 2011. In her latest capacity, Christina is responsible for further developing the curriculum, providing leadership training to center directors, creating training modules for all faculty and facilitating Doodle Bugs!